In 2007, Apple launched an innovative communications device called the iPhone, with the late Steve Jobs excitedly proclaiming its most prominent features to an enraptured audience. More than a decade later, the original smartphone has evolved substantially with each new model, with the most recent models iPhone XS and XR a significant advance on the inaugural iPhone. The device has accumulated such a dedicated global following that the launch of a new model is invariably met with massive queues from customers impatiently waiting to get their hands on Apple’s latest creation. This video was produced to celebrate the 10-year anniversary of the device, showing just how far it has come since that ambitious launch of the original iPhone in 2007.