Marketing campaigns are costly to run, so those responsible are under pressure to deliver a return in terms of generating customer loyalty and increasing the company’s customer base. One of the most effective marketing communication channels is undoubtedly SMS, as it’s easy for customers to act upon and they are more likely to respond to text messages than emails or redeem printed coupons. Many multimillion-earning enterprises have embraced SMS coupons as a marketing method, including Hilton, Menchies’ and Pep Boys, with campaigns delivering discernibly higher rates than email or printed alternatives. This infographic references examples of successful SMS marketing campaigns and explains why each of them worked to such great effect, along with tips on how you can achieve success with SMS coupons.
Read our infographic below to find out about successful SMS coupon campaigns.
